NCTU HBS Case Study Course Takeaway

2008-09-20/21
N1. Teacher in HBS(Harvard Business School):

• Passion: no matter junior or senior
• Quite Confidence: professional, we are doing great thing with influence the world
• Discipline: time control, MBA students 900/Yr, 10 class, uniform methodology, so-called case method, and quality in teaching as a results from strict process.
  

N2. Case Method:

• Problem oriented(Socrates, Plato, Aristotle), Question driven
• Role play, participation, Real life problem(story, scenario)
• Problem identification, definition, analysis, decision making(process of thinking).

N3. Take Away

• Four dimension by matrix of: Obvious/non-obvious, not important, important
• Extract the portion of not obvious and important
• Generalized view, insight

N4. Negotiation

• Market Value, Bottom line, Back up alternate(BATNA: Best alternate to a negotiation agreement vs bottom line)
• Getting to YES and getting to past NO
• Don't react; Go to the balcony
• Don't argue; Step to their sides
• Don't reject; Reframe
• Don't push; Build them golden bridge
• Don't escalate; Use power to educate
  

N5. BOS(Blue Ocean Strategy)

• Standford vs Harvard business school; NCTU vs NTU
• Differentiate and cost down as a attraction to customers and barrier to competitor
  
• New segment, new market, new requirement, value selling
  
• Value Curve: view from customers side in terms of product benefit/value, compare to existing vendors
  
• 4 Actions plan:
  Elimination: Remove some thing which targeted customers don't really want/care
  Reduction: Some features can be reduced to a lower level that customers can accept.
  Creation: Provide new attractive factor
  Enhancement: Enhance some feature to a higher level

T1: 所謂Harvard教師之特質，簡言之，敬業，專業的自信。台灣從二戰後到目前，已過60年，開始大量引入USA技術與人才；更遑論往前50年之日本殖民時期，也是所謂的"小明治維新"。難道，在教育界、工業界，都沒有查覺自身的停滯與懶散。弔詭! 至少我在業界看到我們的整體素質，並沒有與時並進的提升。難道過去的成功(OEM/ODM)，反而限制了自己。

　　看到BRIC的崛起，有人趁勢轉向西進，在異域闖一片天，像遊牧民族，台灣只是故鄉，並不是基地。產業像無根的蘭花飄去，人、錢也是。這難道是海島型經濟之宿命，沒有夠大的內需市場，無法建造堅實而寬廣的基礎，雖然世界很大，我們只看到ＵＳＡ。是的，ＩＴ製造產業一枝獨秀，可是我們的生活因此改善了？至少在ＩＴ應用端，很慢。少了基礎建設，前進動力不免遲滯，也無法長出新科技，新應用。

　　教育界，工業界除了不停追趕新潮流，流行一窩蜂之外，是否眼光看到未來我們需要何種人才。我們總是急著趕工，作出今天站在門口的客戶想要的人才，產品。看起來有優勢，快速移動，轉向。可就是速成，沒有根，沒有遠見。即便是工程師，心理想的也是出貨。下一攤，明天，下一季，明年，再說吧。永遠努力工作Hard Wroking, 沒有時間去想 Smart/Professional Working. 工程師寶刀尚未磨利，不是轉換領域，或轉管理職。這一行終將變成苦力行業，不要說High Tech 了。我們還停在已以Low Cost贏取客戶的思維，但這樣的Model很容易被複製，除非有系統性優勢，很容易被取代。你不知道什麼時候，工作已被印度人，中國人，新加坡人搶去而不自知。重點不在搶，我們得自問，我們的競爭力何在?